One of the biggest myths in entrepreneurship is that entrepreneurs are “born that way”.
But Eric Morse, executive director of Western University’s Morrissette Institute for Entrepreneurship, powered by the Ivey Business School, knows otherwise.
“We believe entrepreneurship is a process that can be taught,” he said.
With this premise, Morrissette Entrepreneurship has created a free online program for aspiring entrepreneurs, in collaboration with RBC Future Launch and The Globe and Mail.
The Founders Journey, an entrepreneurial process is an eight-module course, taking participants through the step-by-step process of developing and growing a new business. Registration for the Spring Cohort opens today, with additional sessions scheduled for Summer, Fall, and Winter.
The program provides a formal educational opportunity for Canadians looking for an affordable online learning solution to develop basic skills in entrepreneurship and business.
“Our world-class researchers and instructors are excited to share their expertise and experience to help potential entrepreneurs move beyond the start of an idea to building a successful new business,” Morse said. “Whether someone is an ambitious self-starter with an active business, or eager to learn and test the waters, this course will equip them with the knowledge and skills to support their unique entrepreneurial journey.”
As Canada’s largest bank, program partner RBC recognizes the tremendous impact entrepreneurs have on our country’s cultural and economic landscape.
“Small businesses represent 98% of all businesses in the Canadian economy, making them a huge engine of national innovation and prosperity,” said Neil McLaughlin, group head, Personal and Commercial Banking at RBC. “Today, Canadian entrepreneurs are solving some of our country’s biggest challenges while preparing for the future, but they need more support and the right resources to turn their ideas into reality. Educational programs – like The journey of the founders – are a critical part of that equation, and RBC is proud to partner with Western University and The Globe and Mail as part of our ongoing efforts to support owners and entrepreneurs in starting, growing and running their businesses. »
The course consists of eight 20-30 minute video modules taught by professors and lecturers from the Ivey Business School. Topics include:
- The entrepreneurial process
- First launch and pull
- Planning and financing
- Go-to-market plan
- Growth and scaling
- Social enterprise
A 10-question test follows each session and must be completed before proceeding to the next module. Participants who complete all eight modules will receive a certificate of completion.
Sean Humphrey, Vice President of Marketing at The Globe and Mailsaid the program aligns with the news media company’s mission to inspire and inform Canadians.
“TO The Globe and Mail, we strive to provide readers with the best content and help them succeed in their daily lives,” he said. “We are proud to be part of The Founders Journey, an entrepreneurial process aimed at helping innovative, business-minded Canadians gain the knowledge and confidence they need to pursue their entrepreneurial dreams. »
The course is open to people 15 years and older and is offered in English and French. Registration is now open.
The journey of the founders adds to a suite of expanded entrepreneurial support, education and opportunity at Western, made possible by significant gifts from the Pierre L. Morrissette Family Foundation.