Visitor Education Efforts Step Up at Kahului Airport Ahead of Summer Travel Season


Visitor education signage at Kahului Airport in Maui. This sign reminds motorists to “stop and park only in safe and designated places. The problem is particularly significant along the scenic Hāna Road. PC: Hawaii Tourism Authority

New messages and videos aimed at educating visitors about culture, safety and other aspects of “pono ​​travel” are now on display at airports across the state, including Kahului Airport in Maui.

Some posts offer reminders about marine life protection, land safety, ocean health, proper parking, and environmental awareness, especially in scenic areas.

The initiative is part of the Hawaii Tourism Authority’s Community Destination Management Action Plans and its overall efforts to “stay connected with visitors at every stage of their journey” – from the planning stages , in transit, upon arrival, and throughout their stay.

Visitor education signage at Kahului Airport in Maui. This particular sign reminds visitors to “drive carefully, no matter how beautiful the view.” The Hāna, Honoapiʻilani, Kahelili and Piʻilani highways can be particularly dangerous in bad weather. PC: Hawaii Tourism Authority

“Ahead of the traditionally peak summer season, we are doing everything we can to get the right message out to our visitors so they can better understand who we are as people and place, and the responsibility we share in taking care of our home,” said Kalani Ka’anā’anā, HTA Brand Director in a press release. “With consistent information presented to them frequently through various media platforms, we hope to see a shift over time in the way travelers interact with our communities and our home. We want them to leave this place better than when they arrived.

Visitor education signage at Kahului Airport in Maui. A sign above the breezeway leading to the doors shares the idea that “Aloha shared is a reflection of aloha given”. PC: Hawaii Tourism Authority

HTA, in partnership with Hawai’i Tourism USA, Department of Transportation-Airports Division, and other agencies, displays a collection of safety messages and educational videos in the airport’s baggage claim and public areas Daniel K. Inouye International Airport in O’ahu, Līhu’e Airport in Kaua’i, Kahului Airport in Maui and Ellison Onizuka Kona International Airport in Keāhole and Hilo International Airport on the island from Hawaii’i.

Visitor education signage at Kahului Airport in Maui. As travelers wait for their bags at baggage claim, HTA signs provide reminders about marine life protection, culture, land safety, ocean health and ocean safety. PC: Hawaii Tourism Authority

Among the educational pieces for visitors is the Kuleana Travel Tips video series which covers key topics guests need to know, including marine life protection, culture, land safety, ocean health, water safety, and more. oceans and clever rental. This part of the communication effort is conveyed to visitors on social media and other online platforms.


“This form of post-arrival outreach allows us to use geo-targeting technology targeting postcodes with an above-average visitor mix, as well as geo-fencing that identifies mobile devices in designated visitor hotspots on every island,” Ka’anā’anā said. . “As a result, we can continue to share our pono travel messages with the right people at the right time.”
This messaging is also broadcast to visitors on the island who use Waze, a popular car navigation app that can be downloaded and used on mobile devices.

More recently, as part of its Mālama Hawai’i series, HTA recently released “Hawai’i Is Our Home”, its latest video shown to visitors to the island via social media targeting, reinforcing the reciprocal responsibility that they have towards mālama Hawai’i. wildlife, natural resources and the community.

Airline partners including Air Canada, Air New Zealand, Alaska Airlines, American Airlines, ANA, Hawaiian Airlines, Japan Airlines, Jetstar, Korean Airlines, Qantas, Southwest Airlines, United Airlines and WestJet feature HTA’s Mālama Hawai’i videos on inbound flights to Hawai’i.


Hotels and activity partners are also sharing the videos with their guests before and after arrival, including 17 Palms Kaua’i, Expeditions Ferry, Hawai’i Wildlife Discovery Center, Hilton Waikīkī Beach, Hilton Waikoloa Village, Outrigger Hotels & Resorts, Prince Waikīkī, The Ritz-Carlton Maui, Kapalua, The Royal Hawaiian, Sheraton Waikīkī, Sheraton Maui Resort & Spa, The Westin Kāʻanapali Ocean Resort Villas, Wildside Specialty Tours and more.

Visitor education signage at Kahului Airport in Maui. Signage is posted throughout Kahului Airport, sharing educational and cultural reminders of best practices on the island. PC: Hawaii Tourism Authority

Proactive efforts to address the impacts of tourism in sensitive areas of the state continue through the implementation of a three-year island-specific destination management action plan.

Led by HTA, HTUSA and the Island Chapters, the DMAPs were developed by the residents of each Island community, in partnership with their county and island tourism officials. The goal of each community plan is to rebuild, redefine and reset the direction of tourism on their respective islands with regenerative tourism at the core that aims to improve the quality of life for residents and enhance the visitor experience.

Visitor education signage at Kahului Airport in Maui. PC: Hawaii Tourism Authority

Recently, the Ministry of Lands and Natural Resources and HTA announced that from May 12, all out-of-state visitors must now have pre-booked to enter Lē’ahi – Diamond Head State Monument. The implementation of this system responds to one of the main priorities of the community, as stated in the Oʻahu DMAP.

Signage at Daniel K. Inouye International Airport shares messages from the Hawaii Tourism Authority. This particular sign offers a suggestion to visit a local business and support the economy. PC: Hawaii Tourism Authority

Diamond Head State Monument is one of Oʻahu’s most sought after and visited attractions with stunning views along its hiking trail. The new reservation system will mitigate the environmental impacts of foot traffic, reduce vehicular congestion in the park and surrounding neighborhoods, improve the experience of kamaʻāina and visitors enjoying the monument, and help preserve this landmark for generations. future.

Reservation systems are also in place at Hanauma Bay Nature Preserve in O’ahu, Hā’ena State Park in Kaua’i, Haleakalā National Park and Wai’ānapanapa State Park in Maui.

Visitors to the Daniel K Inouye International Airport baggage claim area in Honolulu are reminded to keep a safe distance from wildlife. PC: Hawaii Tourism Authority

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