Meet the winners of the Consulting Research Awards 2021


The CMCE Consulting Research Awards celebrate international research in consulting every year, via a digital event. The academics have been commended for producing a series of articles which the judges say are excellent learning aids for consultants.

Based in London, the Center for Management Consulting Excellence (CMCE) strives to promote the sharing of academic research and practitioner experience in the management consulting community. The firm’s CMCE Consulting Research Awards aim to encourage the application of research to consulting and to recognize outstanding research.

The winners of the third annual awards were announced at an online ceremony in November, at an evening celebrating the quality and insight of this year’s submissions. After the CMCE evaluated a variety of research papers considered to be “instrumental in helping the consulting community to identify and implement new ideas and innovative approaches” in difficult times, awards were given out in three categories. , as well as for the prestigious Urwick Cup.

First, in the Technology and Consulting category, academics Abayomi Baiyere, Hannu Salmela and Tommi Tapanainen won the prize for their article “Digital transformation and new logics of business process management”. Posted in European Journal of Information Systems, the judges said the article offered a useful model that went beyond digital transformation and change and would help organizations stay stuck in the ‘digital reality’.

Meanwhile, in the Customer Relations category, Michael J. Gill, Gerry McGivern, Andrew Sturdy, Sandra Pereira, David J. Gill, Sue Dopson received top prize for their article “Negotiating Imitation: Examining Interactions consultants and their clients to understand institutionalization as translation ”. The article appeared in the British Journal of Management, Judge Calvert Markham – a former professor of consulting skills – praising the article, noting that it should be included in the training of management consultants.

Finally, the Environment change category for the consultant saw Denis Fischbacher-Smith rewarded for his article “Managing insider threats: system ergonomics and strategy as a practice”. The paper was presented during the Strategy as Practice Track at the British Academy of Management Annual Conference 2020, and addressed an oft-overlooked security threat, while highlighting the role that management consultants could play in helping clients better understand.

Commenting on this year’s awards, Nick Bush, Director of CMCE, said: “I am delighted that we have such a large selection of items this year. All of the winners and finalists had something insightful to offer to the world of management consulting. We look forward to harnessing this knowledge and advancing the debate on what constitutes excellence in consulting over the coming months. “

Urwick Cup

Named in honor of the life and work of management consultant, writer and educator Colonel Lyndall Fownes Urwick – founder of Urwick Orr Management Consultants – the Urwick Cup enables the Worshipful Company of Management Consultants to identify research evolving in the UK industry. A panel of academics and others active in the field of management consulting select a shortlist for the award of the Cup, and the authors of these papers are invited to submit a short submission to the review panel of the company explaining how the research meets the criteria for the award, from which the evaluation jury selects the winner.

In 2021, with sustainability high on the corporate agenda, the Urwick Cup was awarded to an article that most supports consultants in achieving environmental, social and governance (ESG) goals. The article “Elitism in Strategy Consulting” by Professor Joe O’Mahoney and Ioanna Mavridopoulou, published in the Management Consulting Journal, was seen by the judges as a ground-breaking reflection in an area of ​​diversity that had not yet been examined. and which could therefore have a significant impact. on recruiting approaches in the future.

Last year, Accenture won the prestigious award. Given the ongoing restrictions due to Covid-19, the 2020 Urwick Prize judgment has focused heavily on how the management consulting industry has contributed to the country’s response to the pandemic. The consultancy was later named the winner of the Urwick Cup for its role in working with a consortium of leading aerospace and engineering companies producing fans for the NHS.

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